Future Of Music

Berkleemusic, the online extension school at Berklee College of Music, launches its first online professional music business
certificate program this week. The certificate program is currently
enrolling for the January 9th semester and offers practical, marketable
skills for those who aspire to work in, or start their own
music-related companies. The program of study utilizes the immediacy of
the online medium by addressing developments in the music industry as they happen. Students will focus on core areas of the music business such as setting up a music publishing company and record label , creating a business plan, administration of copyrights , marketing, music promotion
, distribution, product merchandising, touring, recording and
publishing legal agreements, as well as peer-to-peer, MP3 and digital
rights management issues.

"We have to really think about what kind of new products and services can be created in the 21st century for music , musicians, and fans in the age of digital music, Napster, iTunes, P2P and file sharing
," says instructor, Vice President of Berklee Media, and synthesizer
and electronic music pioneer, David Kusek. "What will be the new things
that will lead to a further expansion to the music and other media
industries? We believe that the way to discover these opportunities is
not to worry about protecting the past, but to think creatively and
uncover the future of music for yourself."

Whether it is beginning their own business, or a career at an independent record label , management, publishing, music distribution
or music production company, the certificate offers students and music
professionals a flexible option to study from anywhere in the world
with Berklee’s renowned faculty. There are six courses in the program:
Music Business 101, Legal Aspects of the Music Industry, Inside the
Record Industry, Music Publishing 101, The Future of Music and the
Music Business, and Music Industry Entrepreneurship.

Berklee
has been teaching music online for over three years to nearly 4000
students in 90 different countries around the world. Berkleemusic.com
offers over 60 individual online courses
in music production, songwriting, music business, arranging, music
theory, harmony and guitar and continues to add courses and programs
that help musicians and industry professionals reach their goals.

"There are too many people out there that make amazing music but
unfortunately in today’s world there’s so much going on that it’s hard
to know where to start," says online instructor George Howard, who has
years of experience as an A&R
man and as president of the record label Rykodisc. "This program guides
students as they come up with plans to cut through the clutter and get
their music heard.”

Berkleemusic.com is Berklee’s online music school
, delivering online access to world-renowned music faculty, educational
concepts and time-tested curriculum previously available only to
on-campus students. Berkleemusic.com is the first online music school
seamlessly combining education and career development to give
musicians, music educators and music industry professionals a one-stop
destination for all their learning, career and networking needs. For
more information visit http://www.berkleemusic.com/