Comments on: Success you can Bank On http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/ Explorations of the future direction of music and the music business Thu, 11 Mar 2010 19:32:27 -0500 http://wordpress.org/?v=abc hourly 1 By: Suzanne Lainson http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/comment-page-1/#comment-2900 Suzanne Lainson Tue, 05 May 2009 23:22:18 +0000 http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/#comment-2900 "If you have 5,000 fans willing to pay $20 a year for access to your music and the ability to participate and interact with you, there’s a nice pool of money for you to make a living off of. If that blows up to 100,000 people, you’ve got tremendous potential there." I have worked with a musician who had an email list of 3000 names and was able to gross about $150,000, so I know it can be done. But there are a few factors which can make this model challenging. $100,000 a year is very good money for a solo musician. But if you have a band of four and you are also trying to pay expenses, no one in the band is likely to make more than $20,000-$25,000 a year. That isn't much to live on. The other issue is that you'll probably have to reach far more than 5000 people to end up with 5000 who will pay. In order to find the fans who really love you, you're going to have to get your music out to a much wider audience. That's the hard part: finding ways to reach tens to hundreds of thousands of people to collect the names of that hardcore fan base. “If you have 5,000 fans willing to pay $20 a year for access to your music and the ability to participate and interact with you, there’s a nice pool of money for you to make a living off of. If that blows up to 100,000 people, you’ve got tremendous potential there.”

I have worked with a musician who had an email list of 3000 names and was able to gross about $150,000, so I know it can be done.

But there are a few factors which can make this model challenging.

$100,000 a year is very good money for a solo musician. But if you have a band of four and you are also trying to pay expenses, no one in the band is likely to make more than $20,000-$25,000 a year. That isn’t much to live on.

The other issue is that you’ll probably have to reach far more than 5000 people to end up with 5000 who will pay. In order to find the fans who really love you, you’re going to have to get your music out to a much wider audience. That’s the hard part: finding ways to reach tens to hundreds of thousands of people to collect the names of that hardcore fan base.

]]> By: James Buhrendorf http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/comment-page-1/#comment-2895 James Buhrendorf Tue, 05 May 2009 15:53:02 +0000 http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/#comment-2895 Our free showcase/download site is the living embodiment of what you've espoused. We showcase artists and bands, so they can get seen, get heard, and get paid. Check us out. Our free showcase/download site is the living embodiment of what you’ve espoused. We showcase artists and bands, so they can get seen, get heard, and get paid. Check us out.

]]> By: Label:Life » Blog Archive » The Music Industry Today - May 5, 2009 http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/comment-page-1/#comment-2894 Label:Life » Blog Archive » The Music Industry Today - May 5, 2009 Tue, 05 May 2009 13:02:47 +0000 http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/#comment-2894 [...] To Senior VP – May 4, 2009Analysis: Apple’s Rejection Of NIN App – May 4, 2009Success you can Bank On – May 4, 2009Bitlet Launches BitTorrent Video Streaming – May 4, 2009Future of the [...] [...] To Senior VP – May 4, 2009Analysis: Apple’s Rejection Of NIN App – May 4, 2009Success you can Bank On – May 4, 2009Bitlet Launches BitTorrent Video Streaming – May 4, 2009Future of the [...]

]]> By: Sergio Gonçalves http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/comment-page-1/#comment-2890 Sergio Gonçalves Tue, 05 May 2009 00:19:54 +0000 http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/#comment-2890 Mobile site also: http://nokia.centralmusical.pt Mobile site also:

http://nokia.centralmusical.pt

]]> By: Sergio Gonçalves http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/comment-page-1/#comment-2889 Sergio Gonçalves Tue, 05 May 2009 00:17:18 +0000 http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/#comment-2889 Hi Dave, We do just that! We video broadcast live music show on our and others websites. Free for the users and sponsored by brands beyond pre-rolls. Check our work for Nokia in Portugal. www.nokia.pt/onlive or www.centralmusical.pt Live music is a unique experience. Video sharing it is very good for all parts: bands, fans and brands. BR, Sergio Hi Dave,

We do just that! We video broadcast live music show on our and others websites. Free for the users and sponsored by brands beyond pre-rolls.

Check our work for Nokia in Portugal.

http://www.nokia.pt/onlive

or

http://www.centralmusical.pt

Live music is a unique experience. Video sharing it is very good for all parts: bands, fans and brands.

BR,

Sergio

]]> By: bruce http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/comment-page-1/#comment-2887 bruce Mon, 04 May 2009 22:47:50 +0000 http://www.futureofmusicbook.com/2009/05/success-you-can-bank-on/#comment-2887 Great post. Great post.

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