Future Of Music

Psychographics and Fan Retention – Guest Post by George Howard

Dave Kusek — Mon, 30 Aug 2010 13:29:26 +0000

My friend George Howard recently wrote a great article for Berklee’s Music Business Journal. In it he explains how music marketers can connect more closely with the fans that matter as they try and propel their band forward. Here is an…

Gasping for Breath as the Ship Goes Down – the final days of the recorded music business

Dave Kusek — Wed, 25 Aug 2010 18:29:58 +0000

Believe it or not, the National Association of Broadcasters and the Recording Industry Association of America have announced that they want new digital devices like cellphones, iPods and music players to be legally required to incorporate FM radio receivers. This…

Peter Jenner on the Future of Music

Dave Kusek — Sun, 08 Aug 2010 13:52:09 +0000

Former Pink Floyd and T Rex manager Peter Jenner, now emeritus president of the International Music Managers’ Forum, talks online music, copyright and the future of the music industry. It is very satisfying to see the ideas expressed in our…

MPN Strategies – Make a 360 Deal with Yourself

Dave Kusek — Mon, 19 Jul 2010 13:00:10 +0000

As we have seen, there are many different ways to make money in music today. In the past few years, much has been said and written about the 360 degree deal, where an artist/writer enters into a business partnership with…

Your Future in Music Depends on What You Know, Not Who You Know

Dave Kusek — Thu, 15 Jul 2010 19:05:23 +0000

The music business of the past was driven by a relatively small number of people who controlled the distribution channels, the marketing channels (radio) and the financing available to artists and writers. If you knew one of these mavens or…

Music Business Education

Dave Kusek — Mon, 17 May 2010 15:04:27 +0000

Here is some excerpts from an interview I did with Rick Goetz from musiciancoaching.com

“I think it’s critical that you have your own website and drive traffic to your own website in any way imaginable, and that you set up ways…

Interview with @davekusek about #berkleemusic and #musicpowernetwork

Dave Kusek — Mon, 03 May 2010 13:00:46 +0000

Studying music online with Berkleemusic from About.com

Question: Can you tell us a little bit about Berklee online, the program and your role there?

Answer: My role is I am the vice president of Berklee Media, which is the department of the college…

5 lessons for Building Brand Loyalty

Dave Kusek — Thu, 29 Apr 2010 02:46:23 +0000

There’s a lot that marketers can learn from the marketing minds behind the entertainer Lady Gaga.

1. Give fans a name. Gaga doesn’t like the word “fan” so she calls them her “Little Monsters,” named after her album “The Fame Monster.”…

Direct to Fan – the art of the house concert

Dave Kusek — Wed, 21 Apr 2010 13:32:38 +0000

You want a relationship with your fans? Why not go to their houses and play. No way to get to know people better than invading their homes and doing your thing right in the middle of their living rooms. Right?

The…